When a natural or human-caused disaster occurs, the process of how the situation is handled sets the tone of response and recovery.
The goal of crisis/disaster management is to respond quickly and effectively to minimize damage and position your organization or jurisdiction for recovery once the crisis has passed.
A successful process is proactive. It aims to reduce the delay in response and recovery by anticipating potential problems, such as natural disasters or safety concerns. It creates procedures for how you will react if something goes wrong.
Crisis/disaster management is crucial for high-profile businesses that can be subject to serious damage to their reputation, whatever the size or scale of the crisis.
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