With roughly 100 million viewers each year, The Super Bowl is the most iconic event in American sports. The live broadcast dominates television ratings, and the in-person event brings thousands of visitors to regional hotels, restaurants, entertainment venues, and retail businesses, potentially impacting the local economy.
Last year, Super Bowl LVI was hosted by the City of Inglewood in Los Angeles County at the new, state-of-the-art SoFi Stadium. There will be several additional activities and attractions in addition to the Big Game, drawing visitors from near and far. But how much planning do you think you’ll need to do for one football game?