Why should you become an avid reader? Join Todd and Marc as they discuss the benefits of reading. Reading can improves intelligence and lead to innovation and insight. Studies have shown that reading makes you smarter through a larger vocabulary, more world knowledge, and abstract reasoning skills. Reading is one of the quickest ways to acquire and assimilate new information. Many leaders believe that reading across fields is good for creativity. And leaders who can sample insights in other fields, such as sociology, the physical sciences, economics, or psychology, and apply them to their organizations are more likely to innovate and prosper. Reading can also make you more effective in leading others.