Intelligent risk is an opportunity where the potential gain outweighs the harm or loss to the organization’s sustainability. Taking intelligent risks requires a tolerance for failure and an expectation that innovation is not achieved through initiating only successful endeavors. At the outset, organizations must invest in potential successes realizing that some will also lead to failure.
James is an advocate of intelligent risk-taking, driven by the belief that risk can be a powerful tool to help organizations reach their maximum potential.
